[图书][B] Relationship marketing in sports
A Buhler - 2012 - books.google.com
Relationship marketing is an important issue in every business. Knowing the customers and
establishing, maintaining and enhancing long-term customer relationships is a key …
establishing, maintaining and enhancing long-term customer relationships is a key …
Twenty20 cricket: An examination of the critical success factors in the development of the competition
C Hyde, A Pritchard - International Journal of Sports Marketing and …, 2009 - emerald.com
This study examined the Twenty20 cricket competition launched in England and Wales in
2003. The findings identified that the competition has many of the characteristics which …
2003. The findings identified that the competition has many of the characteristics which …
[PDF][PDF] The effect of self-efficacy, role clarity, and trust on customer well-being and loyalty through value co-creation: The case of fitness centres
J Yousefian - 2015 - hull-repository.worktribe.com
Centring and engendering emotions in service work: Hochschild's managed heart and the valuing of feelings in organisation research
P Lewis, R Simpson - International Journal of Work …, 2009 - inderscienceonline.com
This paper explores how Arlie Hochschild's concept of emotional labour put the service
sector and gender at the heart of our understanding of work in contemporary organisations …
sector and gender at the heart of our understanding of work in contemporary organisations …
Spectator loyalty towards sport organisations: the creation of truly new fan relationship management
P Huiszoon - 2019 - theses.hal.science
The rationale of the study is to broaden the knowledge on the contemporary sport spectator's
relationships with sports teams and sport governing bodies. By including the spectator, the …
relationships with sports teams and sport governing bodies. By including the spectator, the …
[PDF][PDF] Ihanteellisen salibandytapahtuman elementit: kyselytutkimus Salibandyliigan katsojille
K Tamminen - 2015 - theseus.fi
Ihmisten kiinnostus urheilua kohtaan perustuu pitkälti sen yllätyksellisyyteen.
Urheilutapahtumien ennalta-arvaamattomuus tekee kuitenkin urheilun markkinoinnista …
Urheilutapahtumien ennalta-arvaamattomuus tekee kuitenkin urheilun markkinoinnista …
Futbol taraftarlarının sosyal kimlikleri, takım sadakati ve spor tüketimi davranış niyeti Ilişkisi
S Kural - 2021 - search.proquest.com
Araştırmanın amacı futbol taraftarlarının sosyal kimlikleri, takım sadakatleri ve spor tüketim
davranış niyetlerinin düzeylerini tespit etmek ve bu değişkenler arasındaki ilişkiyi yapısal …
davranış niyetlerinin düzeylerini tespit etmek ve bu değişkenler arasındaki ilişkiyi yapısal …
El negocio no es redondo: los determinantes del desempeño deportivo y financiero de los equipos de fútbol profesional del Ecuador
LC Roggiero Luzuriaga - 2012 - repositorio.flacsoandes.edu.ec
El presente estudio analiza los factores que contribuyen al desempeño deportivo y
financiero de los equipos profesionales del campeonato ecuatoriano de fútbol entre los …
financiero de los equipos profesionales del campeonato ecuatoriano de fútbol entre los …
[PDF][PDF] HIFK: n palvelukonseptin arviointi ja kehittäminen: ottelutapahtuma 15-25-vuotiaiden kokemana
M Isoranta, VP Rusanen - 2018 - theseus.fi
Kulutuskäyttäytyminen muuttuu yhä aggressiivisemmin teknologian kehityksen
seurauksena. Palvelut ja niiden kehittäminen nousee yhä tärkeämpään rooliin nuorempien …
seurauksena. Palvelut ja niiden kehittäminen nousee yhä tärkeämpään rooliin nuorempien …