I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach

N Mkedder, FZ Özata - Journal of Marketing Analytics, 2024 - Springer
Despite the popularity of Free-to-Play (F2P) games in recent years, the motivations behind
players' intention to purchase virtual goods in F2P games still require further investigations …

Redefining E-Commerce experience: An exploration of augmented and virtual reality technologies

M Al Khaldy, A Ishtaiwi, A Al-Qerem… - … Journal on Semantic …, 2023 - igi-global.com
Integrating virtual reality (VR) and augmented reality (AR) technology into online stores
enables more immersive and engaging shopping experiences, which is crucial for …

Mouth-in-the-door: The effect of a sound image of an avatar intruding on personal space that deviates in position from the visual image

K Zempo, A Yamazaki, N Wakatsuki, K Mizutani… - IEEE …, 2022 - ieeexplore.ieee.org
In this paper, we examine the audiovisual experience in virtual reality (VR) service context
that enables a more effective interaction between a user immersed in a virtual environment …

Virtual reality stores: Studies on shopper perceptions and behaviors

Y Zhao, A Schnack, A Mathrani… - 2022 IEEE Asia …, 2022 - ieeexplore.ieee.org
Immersive Virtual Reality (VR) has positioned itself as an extension of the world that we live
in. VR applications have provided us with amplified and interactive environments that can …

[PDF][PDF] All too real: A typology of user vulnerabilities in extended reality

JJ Cummings, A Shore - Proceedings of the 1st Workshop on …, 2022 - wenjietseng.com
The metaverse promises to blur digital and physical boundaries of communication,
presenting novel contexts of previously contended risks. We present a typology of individual …

The Potential Impact of VR Classroom Style on Learning Efficacy

S Jung, YJ Li - 2024 IEEE Conference on Virtual Reality and 3D …, 2024 - ieeexplore.ieee.org
We conducted a preliminary study to investigate the impact of the virtual classroom style on
cognitive load, spatial awareness, and perceptual responses. We conducted a within …

Introducing Shopper Avatars in a Virtual Reality Store

A Schnack, Y Zhao, N Baghaei - … on Virtual Reality and 3D User …, 2023 - ieeexplore.ieee.org
Immersive Virtual Reality (iVR) is rapidly altering the world we live in. Studies have shown
that people exhibit similar behaviours and reactions in virtual retail scenarios, thus making …

Effects of Customizable Intelligent VR Shopping Assistant on Shopping for Stress Relief

A Wong, Y Zhao, N Baghaei - 2024 IEEE International …, 2024 - ieeexplore.ieee.org
Shopping has long since been a method of distraction and relieving stress. Virtual Reality
(VR) effectively simulates immersive experiences, including shopping through head …

Impact on the Quality of Interpersonal Relationships by Proximity using the Ventriloquism Effect in a Virtual Environment

A Yamazaki, N Wakatsuki, K Mizutani… - … Proceedings of the …, 2022 - dl.acm.org
This paper discusses more effective interaction between a user immersed in a virtual
environment (VE) and a salesperson avatar. Utilizing the superiority of visual information …

Exploring AI Interaction Modalities in Virtual Environments and Its Impact on Users' Attitudes

Y Zhao, N Baghaei - The Impact of Artificial Intelligence on Societies …, 2024 - Springer
Individuals have a tendency to treat computers as social entities and exhibit social
behaviours towards a computer system, according to the Social Response Theory. AI …