This study examines how firms deploy customer analytics in their performance measurement
and reporting systems. Firstly, we synthesize insights from the literature on customer …

Customer analytics capability remains underdeveloped among firms despite its potential for
enhancing competitiveness. Previous research has predominantly focused on inside-out …

To ensure the sustainability of customer‐company loyalty and to control the financial flow of
the company, studies involving customer loss or gain are carried out. When the studies are …

When a company tries to acquire new customers, the associated costs are significantly
higher than when it tries to retain existing customers. Thus, a lot of effort has gone into …

Developing technology and internet accessibility have led to widespread digitalization,
which has excellent effects on life. Digitalization has also caused significant changes in the …

Retail Industry is quite possibly the main ventures that shapes the mainstay of a high level
economy. It's smooth working is very significant for expanding work, satisfying client needs …