Agricultural literacy levels are decreasing during a time of great technological growth in the
agriculture industry. Many complex ideas, such as genetically modified foods, are gaining …

Communication and emotion are closely linked. Emotions experienced while
communicating with others can affect one's message both verbally and nonverbally. This …

Visual messaging is becoming the new avenue to connect with consumers. The majority of
the American public is not connected with agriculture and often questions procedures …

This research examined agricultural graduate preparedness needs through the lens of
agricultural industry professionals. In the rapidly changing industry environment, continual …

The demand for agriculture, food, and natural resource (AFNR) messages to be conveyed
via channels of social media provides a natural inclination to seek out digital natives, such …

Agricultural communicators play a vital role in communicating agricultural topics and issues
to consumers. As involvement decreases, more misinformation and distorted perceptions of …

The agriculture industry depends on agricultural communicators to present scientific
information and convey complex agricultural issues to diverse audiences (Watson & …

Extension is sometimes viewed globally as less important than academic research and
innovation, even though these networks are crucial to agricultural development. Using …

This research, titled 'The moderating influence of the strength of racial identity on the
relationship between teacher-student racial similarity-dissimilarity and classroom …

Agriculture, food, and natural resources (AFNR) opinion leaders have been historically
absent from online communication environments. Given that communication via social …