Eye movements when viewing advertisements

E Higgins, M Leinenger, K Rayner - Frontiers in psychology, 2014 - frontiersin.org
In this selective review, we examine key findings on eye movements when viewing
advertisements. We begin with a brief, general introduction to the properties and neural …

UI dark patterns and where to find them: a study on mobile applications and user perception

L Di Geronimo, L Braz, E Fregnan, F Palomba… - Proceedings of the …, 2020 - dl.acm.org
A Dark Pattern (DP) is an interface maliciously crafted to deceive users into performing
actions they did not mean to do. In this work, we analyze Dark Patterns in 240 popular …

[引用][C] Eye tracking in user experience design

JR Bergstrom - 2014 - books.google.com
Eye Tracking for User Experience Design explores the many applications of eye tracking to
better understand how users view and interact with technology. Ten leading experts in eye …

Reading beyond the glance: eye tracking in neurosciences

L Popa, O Selejan, A Scott, DF Mureşanu, M Balea… - Neurological …, 2015 - Springer
From an interdisciplinary approach, the neurosciences (NSs) represent the junction of many
fields (biology, chemistry, medicine, computer science, and psychology) and aim to explore …

Attention to banner ads and their effectiveness: An eye-tracking approach

JW Lee, JH Ahn - International Journal of Electronic Commerce, 2012 - Taylor & Francis
As with all forms of advertising, exposure is a necessary prerequisite for Internet banner ad
effectiveness. However, exposure does not guarantee a user's attention, an issue especially …

Do users look at banner ads on Facebook?

A Margarida Barreto - Journal of research in interactive marketing, 2013 - emerald.com
Purpose–The main purpose of this study was to determine whether users of the online social
network site, Facebook, actually look at the ads displayed (briefly, to test the existence of the …

[PDF][PDF] Native advertising: Engagement, deception, and implications for theory

BW Wojdynski - The new advertising: Branding, content and …, 2016 - researchgate.net
1 Native Advertising: Engagement, Deception, and Implications for Theory Cite as: Wojdynski,
BW (2016). Native advertising: En Page 1 1 Native Advertising: Engagement, Deception, and …

The impact of advertising location and user task on the emergence of banner ad blindness: An eye-tracking study

M Resnick, W Albert - International Journal of Human-Computer …, 2014 - Taylor & Francis
The purpose of this study is to explore the emergence of ad banner blindness in the viewing
of e-commerce home pages. Building on the literature on inattention blindness and banner …

Focusing on the long-term: It's good for users and business

H Hohnhold, D O'Brien, D Tang - Proceedings of the 21th ACM SIGKDD …, 2015 - dl.acm.org
Over the past 10+ years, online companies large and small have adopted widespread A/B
testing as a robust data-based method for evaluating potential product improvements. In …

[PDF][PDF] To Nudge or not to Nudge: Ethical Considerations of Digital nudging based on its Behavioral Economics roots.

TB Lembcke, N Engelbrecht, AB Brendel, LM Kolbe - ECIS, 2019 - researchgate.net
Nudging has become a well renowned concept in policymaking around the globe,
supporting active behavior changes like higher retirement saving, healthier nutrition or …