The objective of this paper is to present a descriptive review of all the studies published on
wine price determinants. The selection process has been carefully designed to assure that …

Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple
choices that asks participants to choose both the most and the least attractive options or …

The complexity of the wine category has forced researchers to try different means to
understand how consumers choose wines. This research uses a discrete choice experiment …

Most marketing researchers use rating scales to understand consumer preferences. These
have a range of problems, which can be greatly ameliorated by the use of a new technique …

Quality agricultural products are assuming an increasingly important role in European Union
(EU) agricultural and food policies. The potential for differentiating quality products and …

The present study attempts to offer more insights into the Greek wine market with emphasis
on wines produced from organically grown grapes by relating wine choice to consumers' …

The basic hedonic hypothesis is that goods are valued for their utility-bearing characteristics
and not for the good itself. Each attribute can be evaluated by consumers when making a …

Accumulated theoretical and empirical evidence suggests that wine prices depend on
quality, reputation and objective characteristics. Unlike previous studies, we recognize that …

Many economists have estimated hedonic price functions for red and white wine. However,
estimating a single hedonic price function imposes the assumption that the implicit prices of …

A good can be identified by its region or country of origin, the firm that produces it, and its
product name. In other words, names can nest within each other to categorize goods with …