SMEs E-commerce Buying Intention: How the Effect of Perceived Value, Service Quality, Online
Customer Review , Digital Marketing and Influencer Marketing | Journal of Information Systems …

Small and Medium Enterprises (SMEs) have a central role in the Indonesian economy.
SMEs are a driver of the Indonesian economy and non-oil exports and have a significant …

The current research main purpose is to examine the effect of digital marketing on both
value creation and customer satisfaction. The literature was reviewed for the relevant …

The online markets have been growing during the last near years, and many businesses
have generated customer satisfaction and loyalty by developing their marketing activities …

Purpose: the general objective was to determine the effect of GE on the CS of public
transportation companies in Bagua. Theoretical framework: The existing literature provided …

The purpose of this study was to examine how business size, investment opportunity set,
and capital structure all affect the value of the company. Explanatory research was …

This study examines how the four dimensions of brand gestalt—story, sensescape,
servicescape, and stakeholders—influence customer satisfaction and loyalty within a …

The present study investigates the effect of salespeople's individual sales capabilities on
selling behaviors and sales performance in door-to-door personal selling channels. The …

Purpose: Companies distributing non-subsidized fertilizers should pay attention to farmers'
buying interest to optimize the variables influencing purchasing decisions. Theoretical …

This study aims to test the impact of digital marketing strategy as an antecedent on customer
outcomes (customer satisfaction, customer engagement, and customer loyalty) and the …