METHODS Five journal databases in medicine, communication, and science, were used to
identify 8875 peer-reviewed, original articles in English, published in the period 2004–2018 …

Cutting edge and relevant to the local context, this first Australia and New Zealand edition of
Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer …

Dominating the media landscape today, social media are cultural institutions that influence
users' cultural orientation. This study focused on how using social media might strengthen or …

Objective There is insufficient evidence for the effectiveness of various tones of
communication in modifying health behaviours. We examine the moderating role of …

This study examined the moderating effects of acculturation modes (assimilated, integrated,
and separated) on Hispanic consumers' responses to three advertising targeting strategies …

Even when products and systems are highly localized, rarely is there one design suitable for
a single, mono-cultural population of users. The products and systems created and used are …

This study aims to contribute new insight into the study of languages in contact by comparing
the implicit and explicit general language attitudes of bilingual individuals towards their first …

The present study examined the role of individualism-collectivism (IC) and acculturation in
smoking prevention programs for Hispanic preadolescents. The sixth graders received a …

Many leaders of higher education institutions in the United States face changes in student
demographics, tightened regulatory environments, and reduced state funding. University …

Developing health messages for bicultural audiences can present challenges because of
potentially competing views about an issue that might be tied to each culture. To help …