A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture
In the last few years, several studies have examined the predictors of mobile banking (m-
banking) adoption using the unified theory of acceptance and use of technology (UTAUT) …
banking) adoption using the unified theory of acceptance and use of technology (UTAUT) …
Psychographic and demographic segmentation and customer profiling in mobile fintech services
AM Koziel, C Shen - Kybernetes, 2023 - emerald.com
Purpose This research aims to comprehend the factors that impact the emerging inclination
of consumers toward mobile finance technology (fintech) services over banking institutions …
of consumers toward mobile finance technology (fintech) services over banking institutions …