Abstract Background In Pakistan, drug promotion practices, ethical or unethical, have rarely
been in the spotlight. We aimed to assess the perception and barriers of medical …

Background The pharmaceutical market in Bangladesh is highly concentrated (top ten
control around 70% of the market). Due to high competition aggressive marketing strategies …

Pakistan is a lower middle-income country, and healthcare in the country is regulated by the
Ministry of National Health Services Regulation and Coordination. The overall poor …

Objective The unethical drug practices are a common phenomenon worldwide but are
severe in the developing countries. Drug practice has two scopes: one is medication and …

This study aims to examine general public knowledge and behavior toward pharmaceutical
advertisements in the Western part of KSA. A cross sectional convenience sampling …

This research aims to identify the most prevalent and impactful sales promotion tools used
by pharmaceutical companies on consumers' purchasing decisions at community …

Objectives: To examine the frequency of pharmaceutical company representative (PCR)
interactions with doctors in Libya and review possible associations between these …

Purpose: This research aims to identify key factors that influence physicians' drug selection
decisions as well as the main sources of information for physicians about new drugs and the …

Purpose: This research paper gives an insight about the processes used by local and MNCs
pharmaceutical companies in Pakistan. The purpose of our research is to examine that what …

The development of effective communication Mix in Pharmaceutical marketing is a complex
task, which goes through identifying the target audience, determining the communication …