Business uncertainty due to the COVID-19 pandemic has brought financial and banking
industries under stress. This study examines brand loyalty (BL) in the Thai banking industry …

Purpose The increasing number of banks in the Ghanaian banking industry has brought
about intense competition in the industry. The purpose of this paper is, therefore, to examine …

The purpose of this study was to identify the effect of brand experience and service quality
on intention to revisit with satisfaction as a mediating variable in the marine tourism in …

The current study aims to identify how brand relationship quality mediates the relationship
between different online relational bonds, and attitudinal and behavioral loyalty. A total of …

Purpose Customer loyalty is of growing interest to many service firms due to the many
tangible and intangible benefits it offers them. However, building customer loyalty is …

This manuscript purports to assess the determinants of service quality and their implications
for continuance intention of usage of mobile banking. Our research model investigates the …

The telecommunications industry is one of the most competitive industries with high
penetration of digital technology, faster availability of data services, and innovations in …

This research aims to test for emotional brand attachment and brand love as a mediator of
brand satisfaction on brand loyalty. The purposive sampling technique was used to select …

The past decade has been marked by an increase in the number of products sold through
online shops. Various types of businesses that originally were only available offline have …

This research aims to test for emotional brand attachment and brand love as a mediator of
brand satisfaction on brand loyalty. The purposive sampling technique was used to select …