Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial …
J Wongsansukcharoen - Journal of Retailing and Consumer Services, 2022 - Elsevier
Business uncertainty due to the COVID-19 pandemic has brought financial and banking
industries under stress. This study examines brand loyalty (BL) in the Thai banking industry …
industries under stress. This study examines brand loyalty (BL) in the Thai banking industry …
Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry
Purpose The increasing number of banks in the Ghanaian banking industry has brought
about intense competition in the industry. The purpose of this paper is, therefore, to examine …
about intense competition in the industry. The purpose of this paper is, therefore, to examine …
Satifaction as intervening for the antecedents of intention to revisit: Marine tourism context in East Java
AYA Fianto - Relasi: Jurnal Ekonomi, 2020 - jurnal.itsm.ac.id
The purpose of this study was to identify the effect of brand experience and service quality
on intention to revisit with satisfaction as a mediating variable in the marine tourism in …
on intention to revisit with satisfaction as a mediating variable in the marine tourism in …
Mediating effect of brand relationship quality on relational bonds and online grocery retailer loyalty
The current study aims to identify how brand relationship quality mediates the relationship
between different online relational bonds, and attitudinal and behavioral loyalty. A total of …
between different online relational bonds, and attitudinal and behavioral loyalty. A total of …
The effect of corporate reputation on customer loyalty in the Ghanaian banking industry: the role of country-of-origin
Purpose Customer loyalty is of growing interest to many service firms due to the many
tangible and intangible benefits it offers them. However, building customer loyalty is …
tangible and intangible benefits it offers them. However, building customer loyalty is …
Determinants of mobile bank usage among the bank users in North India
S Srivastava, S Vishnani - Journal of Financial Services Marketing, 2021 - Springer
This manuscript purports to assess the determinants of service quality and their implications
for continuance intention of usage of mobile banking. Our research model investigates the …
for continuance intention of usage of mobile banking. Our research model investigates the …
Customer Relationship Marketing, Customer Bonding, and Customer Satisfaction on Customer Loyalty in Telecommunication Companies
The telecommunications industry is one of the most competitive industries with high
penetration of digital technology, faster availability of data services, and innovations in …
penetration of digital technology, faster availability of data services, and innovations in …
Pengujian Empiris Brand Satisfaction terhadap Brand Loyalty yang di Moderasi oleh Emotional Brand Attachment dan Brand Love
I Hajjid, H Soetomo, R Kristaung… - International Journal of …, 2022 - ejournal.jic.ac.id
This research aims to test for emotional brand attachment and brand love as a mediator of
brand satisfaction on brand loyalty. The purposive sampling technique was used to select …
brand satisfaction on brand loyalty. The purposive sampling technique was used to select …
Advances in business, management and entrepreneurship
R Hurriyati, B Tjahjono, I Yamamoto… - Proceedings of the …, 2020 - api.taylorfrancis.com
The past decade has been marked by an increase in the number of products sold through
online shops. Various types of businesses that originally were only available offline have …
online shops. Various types of businesses that originally were only available offline have …
[PDF][PDF] Empirical Testing of Emotional Brand Attachment and Brand Love Mediation between Brand Satisfaction and Brand Loyalty
I Hajjid, H Soetomo, R Kristaung… - International Journal of …, 2022 - academia.edu
This research aims to test for emotional brand attachment and brand love as a mediator of
brand satisfaction on brand loyalty. The purposive sampling technique was used to select …
brand satisfaction on brand loyalty. The purposive sampling technique was used to select …