In the light of the information age, information overload research in new areas (eg, social
media, virtual collaboration) rises rapidly in many fields of research in business …

An online recommendation system (RS) involves using information technology and
customer information to tailor electronic commerce interactions between a business and …

Consumers have traditionally made purchase decisions at the store shelf, giving institutional
brick-and-mortar retailers great power to learn about and influence behaviors and …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

Purpose The purpose of this paper is to examine the impact of perceived social media
marketing activities (SMMAs) on customer loyalty via customer equity drivers (CEDs) in an e …

Cognitive computing systems (CCS) are a new class of computing systems that implement
more human-like cognitive abilities. CCS are not a typical technological advancement but an …

Artificial intelligence of things technology provides smart surveillance capability for personal
data digitalization. It will invade individuals' information, physical, and social spaces and …

This study aimed to identify the impact of mobile marketing on the customer's loyalty in
Jordan. The dimensions of mobile marketing were interactivity, personalisation, localisation …

An important factor affecting the performance of collaborative filtering for recommendation
systems is the sparsity of the rating matrix caused by insufficient rating data. Improving the …

The influence of user generated content on e-commerce websites and social media has
been addressed in both practical and theoretical fields. Since most previous studies focus …