[HTML][HTML] Artificial intelligence and business value: A literature review
IM Enholm, E Papagiannidis, P Mikalef… - Information Systems …, 2022 - Springer
Artificial Intelligence (AI) are a wide-ranging set of technologies that promise several
advantages for organizations in terms off added business value. Over the past few years …
advantages for organizations in terms off added business value. Over the past few years …
Metaverse in marketing and logistics: the state of the art and the path forward
Purpose Ever since its emergence, the metaverse has presented opportunities and
disruptions to every stakeholder, including individual users and organizations. This article …
disruptions to every stakeholder, including individual users and organizations. This article …
Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda
N Kshetri, YK Dwivedi, TH Davenport… - International Journal of …, 2024 - Elsevier
While all functional areas in organizations are benefiting from the recent development in
generative artificial intelligence (GAI), marketing has been particularly affected positively by …
generative artificial intelligence (GAI), marketing has been particularly affected positively by …
Exploring the darkverse: A multi-perspective analysis of the negative societal impacts of the metaverse
The Metaverse has the potential to form the next pervasive computing archetype that can
transform many aspects of work and life at a societal level. Despite the many forecasted …
transform many aspects of work and life at a societal level. Despite the many forecasted …
Is it the end of the technology acceptance model in the era of generative artificial intelligence?
Purpose The technology acceptance model (TAM) is a widely used framework explaining
why users accept new technologies. Still, its relevance is questioned because of evolving …
why users accept new technologies. Still, its relevance is questioned because of evolving …
Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study
Purpose Given that managers play a crucial role in developing and deploying AI for
marketing financial services, this study was aimed at better understanding their awareness …
marketing financial services, this study was aimed at better understanding their awareness …
Facilitating artificial intelligence powered supply chain analytics through alliance management during the pandemic crises in the B2B context
The COVID-19 pandemic has disrupted global supply chains and exposed weak links in the
chains far beyond what most people have witnessed in their living memory. The scale of …
chains far beyond what most people have witnessed in their living memory. The scale of …
The effect of online consumer reviews on purchasing intention through product mental image
L Al-Abbadi, D Bader, A Mohammad… - … Journal of Data and …, 2022 - growingscience.com
The aim of the study is to examine the impact of online consumer reviews on purchasing
intention through product mental image. The primary sources represented by the instrument …
intention through product mental image. The primary sources represented by the instrument …
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be
brought to life has evolved into an ongoing discussion of not only the metaverse's impact on …
brought to life has evolved into an ongoing discussion of not only the metaverse's impact on …
The influence of digital entrepreneurship and entrepreneurial orientation on intention of family businesses to adopt artificial intelligence: examining the mediating role …
Purpose This study aims to investigate the adoption intention of artificial intelligence (AI) in
family businesses through the perspectives of digital entrepreneurship and …
family businesses through the perspectives of digital entrepreneurship and …