Coaching is the most common intervention tool used by sales managers to develop their
salespeople, and the ability to effectively coach others is often what makes a sales manager …

Purpose–This study aims to examine the nature and impact of information overload and
related coping strategies in the context of apparel shopping. It also examines perceptions of …

The aim of this research is to reveal the effects of brochures and virtual reality, which are
among the promotional tools in destination marketing, on the purchasing intention and …

Recognizing the rapid growth of fashion marketing efforts in Muslim consumer markets, this
article aims to investigate attitudes towards fashion advertising between Muslim millennials …

The purpose of this study is to identify factors influencing the consumer intention towards the
online food purchasing in Phnom Penh. The conceptual framework is developed from …

Purpose: This paper aimed to synthesize designed information, novelty, perceived
usefulness, involvement, attitude, and purchase intentions. Scholars developed a …

This paper investigates the dynamic concept of reference points through an empirical
evaluation of consumer selection of referents related to apparel purchase decision-making …

This paper investigated the impact of the type of title on the price of the artwork effects using
the hammer price of the paintings auctioned in Korea during a two-year period from …

Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran fashion muslim dan
beberapa faktornya terhadap konsumsi fashion muslim di Indonesia. Pengujian model dan …

Turistlerin risk algısı, duygusal yaklaşımları ve beklentilerindeki değişimler, pazarlama
materyallerinin içeriğinin şekillendirilmesini zorlaştırmaktadır. Bu nedenle tüketicilerin bilgi …