[PDF][PDF] Online Da'wah on Social Media: Personal Branding of a Female Celebrity Preacher on Instagram

S Mutmainah, SA Masruroh, AM Moefad… - …, 2022 - pdfs.semanticscholar.org
Branding a public persona for a religious preacher in today's digital era is more accessible
thanks to social media platforms such as Instagram. Personal branding is essential for …

Undertanding the relationship between corporate brand personality and brand equity: Insights from employee and customer brand equity

DSC Tsen - 2023 - figshare.swinburne.edu.au
Brand equity is commonly known as the commercial value of the brand. There is limited
empirical study on employees and customers as equity sources for a brand. Research …

[引用][C] UNDERSTANDING THE RELATIONSHIP BETWEEN CORPORATE BRAND PERSONALITY AND BRAND EQUITY: INSIGHTS FROM EMPLOYEE AND …

DTS CHEEN - 2023