This chapter reviews research on consumer psychology with emphasis on the topics of
categorization, inferences, affect, and persuasion. The chapter reviews theory-based …

Marketers desire exclusive brand repurchase. This can occur when customers develop deep
emotional “bonds” with brands, as elaborated in the emotional attachment to brands …

Purpose This study aims to examine the effects of three green information quality
dimensions–persuasiveness, completeness and credibility–on green brand evaluation and …

This article explores the role that color can play in building brand meaning with two
experiments. Without prior conditioning, we demonstrate how an appropriately chosen color …

Purpose–There is debate and controversy about the use of branding in sport. Often, fans
show loyalty to their club that many brands could only dream of, and a key argument of …

While emotions have been shown to have significant influence on various consumer
behaviors, the cognitive appraisals linked to consumption emotions have not been fully …

This Handbook contains a unique collection of chapters written by the world's leading
researchers in the dynamic field of consumer psychology. Although these researchers are …

To make sense of the myriad new and existing products and services in the marketplace,
consumers construct and use categorical representations to classify, interpret, and …

The characteristic of mindfulness is ascribed to people who have a relatively greater
awareness of their surroundings and of other people. This study finds that assessing guests' …

This research details the development of the Consumer Emotional Intelligence Scale (CEIS),
which was designed to measure individual differences in consumers' ability to use emotional …