This paper reviews the development of tourism in rural areas. It defines rural tourism as a
discrete activity with distinct characteristics which may vary in intensity, and by area. It …

Purpose–The purpose of this paper is to identify and examine emerging trends in event and
festival research and also in the themes and topics being studied in this area …

The nature and scope of festival studies is examined by compiling and analyzing a large-
scale literature review of 423 research articles published in the English-language scholarly …

Perceived value is understood to be a precursor of customer satisfaction and loyalty and is
itself impacted by product quality. The linkages between quality, value, satisfaction, and …

This study aimed to identify the antecedents of emotional and functional values of festival
participation. At the same time, it investigated the relative contribution of emotional and …

The purpose of this study was to develop an instrument to measure the festival and special
event organizers' perceptions of the impacts of festivals and special events on local …

This study examined the effect of environmentally friendly perceptions on the behavioral
intention of visitors at the Boryeong Mud Festival in South Korea. The results of the on-site …

This paper investigates the role of regional food festivals for destination branding and
explores the characteristics of regional food festivals that contribute to building a destination …

Festivals are an important sub‐field within event studies which, until recently, have not been
studied as separate experiences. A systematic review of the emerging literature on festivals …

Local festivals are increasingly being used as instruments for promoting tourism and
boosting the regional economy. This is often reflected in the level of public assistance made …