Understanding national brand customer erosion: exploring socio-demographic and weight of purchase factors
JM Holgado-Herrero, FJ Rondan-Cataluña… - Journal of Product & …, 2024 - emerald.com
Purpose The purpose of this study is to explore brand customer erosion at both the category
and brand levels while considering consumer socio-demographic characteristics and weight …
and brand levels while considering consumer socio-demographic characteristics and weight …