Streaming video (SV), such as YouTube, is a new media widely used nowadays.
Nevertheless, there is a lack of knowledge about advertising in SV. In view of this, through a …

Since the appearance of the first banner ad, online advertising has evolved significantly and
now accounts for a substantial portion of all advertising spending. As online advertising tools …

Purpose: This study is to explore how Netflix Customers' Engagement was influenced by
Instagram Content, Perceived Price, Exclusivity, and Motivation in the context of Media …

Video tipping takes a remarkable share in the income of online streaming platforms such as
Bilibili. There are some specific mappings between the audio and visual signals that viewers …

Drawing from uses and gratifications theory, the current research demonstrates that users'
trust in social media advertising is differentially influenced by the users' online motivation …

The modern television viewer enjoys an unprecedented amount of choice and control—a
direct result of widespread availability of new technology and services. Cultivated in this new …

People have always depended on the mass media for information and entertainment. With
mobile devices and easy access to the internet, people are now in constant connection with …

This article examines emerging tensions surrounding the way television content is
distributed online, introduces several of the increasingly diverse players in this field, and …

Advertisers and marketers leverage big data to track and influence consumer behaviors,(re)
evaluate messages, and enhance customer engagement through digital platforms. But these …

Работа посвящена измерениям аудитории телевидения в современной
мультиэкранной среде. Рассматриваются факторы инноваций в измерениях, которые …