In an ever more transparent, digitalized, and connected environment, customers are
increasingly pressuring brands to embrace genuine corporate social responsibility (CSR) …

This research investigates how structural and situational factors related to a celebrity's
activities on social media influence fans' self-congruity, friendship, quality of life, well-being …

In the past few decades, a growth in ethical consumerism has led brands to increasingly
develop conscientiousness and depict ethical image at a corporate level. However, most of …

Promoting corporate social responsibility (CSR) and co-creation has become a crucial
relationship marketing strategy for the banks. This research empirically investigates how …

We performed a study to determine the influence that site quality has on repurchase
intention of Internet shopping through customer satisfaction, customer trust, and customer …

Purpose This study aims to provide a taxonomy of relational benefits that drive customer
loyalty in sharing-economy services, assess the relative strengths of these relational benefits …

Purpose Brand microblogs have been adopted as a new approach to promote products or
services and maintain relationships with consumers for companies, but literature on why …

This study investigates the indirect effect of employee empathy (EE) on customer loyalty (CL)
and loyalty outcomes through intervening variables, ie customer affective commitment …

Luxury brands successfully use a masstige marketing strategy by offering consumers social
status, prestige, and rarity at premium prices. Using Churchill's (1979) scale development …

Purpose The purpose of this paper is to develop a conceptual model for smartphone brand
switching behavior, based on the consumption value theory (functional value, emotional …