Artificially created characters–virtual influencers–amass millions of followers on social
media and affect digital natives' engagement and decisionmaking in remarkable ways …

This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

Due to the growth of the food industry in SME business, SME business owners often face
several issues, and one of them is how to maximize SMEs' marketing strategy at a low cost …

The purpose of this study was to determine the direct effect of live streaming, the perceived
benefits on consumer trust, to know the direct effect of live streaming, the perceived benefits …

Revolusi Industri 4.0 memberikan pengaruh besar terhadap dinamika sosial yang sering
dikaitkan dengan bagaimana perubahan terjadi secara reguler. Penyebaran konten dari …

In recent years, influencers on social media platforms have received substantial attention
during the COVID-19 pandemic. Influencers impact consumer purchase intentions, and …

People incorporate and use the internet in their lives in line with the development of
technology. Facebook, Twitter, Instagram, which are especially defined as social media (SM) …

In today's digital age, social media has emerged as a powerful tool that may reach a larger
group. In order to reach current and potential customers, it is essential to employ the …

Influencer marketing has become a new method of promoting a product or brand. The
marketers believe that implementing influencer marketing appropriately may form a positive …

Penelitian ini bertujuan untuk menjelaskan dan menganalisis seberapa besar pengaruh
konten marketing terhadap minat beli kosmetik Mother of Pearl, seberapa besar pengaruh e …