This article addresses the concept of “communication” in strategic communication, and
proposes a new lens through which to view communication in order to deepen knowledge of …

Zusammenfassung Das Konzept der Polyphonie steht für ein neues Paradigma, das
traditionelle Vorstellungen einer alleine von Kommunikationsexperten gesteuerten und …

Purpose The purpose of this paper is to:(1) identify strategies to (re) establish organizational
legitimacy which dominates the literature;(2) propose and empirically illustrate an analytical …

Purpose–The purpose of this paper is to link the authentic, communicative activities, eg
organization-wide meetings at the micro-level, to the institutionalized practices at the macro …

This conceptual article examines the idea of polyphonic communication, which gained
popularity as a new approach to integrate various voices and communicators in …

Within the theoretical frameworks of strategic communication and legitimation and through
the use of a case study analysis, this article investigates the creation of managerial …

Vision and mission statements are mostly studied with a focus on organizations. This study
moves away from the traditional approach by integrating the knowledge of …

In today's complex and hyper-digital environments, organizations and social actors need to
deal with multiple audiences when designing public messages. This makes strategic …

Communication has played a critical role during the initial response to the COVID-19
pandemic, and communicators have had a particularly difficult task in persuading different …

Purpose This article addresses the role of communication processes in the formulation and
implementation of strategic planning. It seeks to delineate a structured approach to define …