Purpose The entrepreneurial marketing orientation (EMO) has been studied primarily in
developed countries. The past research has focused on entrepreneurial marketing …

The market sensing capability, involving the routines needed to recognise market
opportunities, is crucial for fast foreign expansion. So far, the antecedents of market sensing …

Purpose: The article presents research on enterprises from various economic environments,
namely the mature Finnish market and the Polish post-transformation one. Thus, our study …

Background: A company with transnational ambitions operates, reacts and undertakes its
activities within the broadly understood international environment. The article aims at …

Paper's objectives: The paper aims to identify differences in the perceived benefits of
cooperation in domestic and foreign networks achieved by Polish small and medium …

Generally, when we speak of the four Ps, we refer to the four elements identified by product,
price, plays and promotion, which are addressed as marketing issues. In this article, it will be …

The article aimed to study the marketing communication of entrepreneurs in the digital
disruption era. Evolving technology has affected lives, including occupational and business …

The paper presents the results of a quantitative study of 240 Polish SMEs from the
manufacturing sector, surveyed in 2019. It aims at determining whether and to what extent …

The paper presents the results of a quantitative study of 240 Polish SMEs from the
manufacturing sector, surveyed in 2019. It aims at determining whether and to what extent …

Background: A company with transnational ambitions operates, reacts and undertakes its
activities within the broadly understood international environment. The article aims at …