We demonstrate in two studies that people get more satiated on a food after repeatedly
rating or choosing among similar foods shown in pictures. Repeated evaluations of food …

Highlights•Consumers consciously think about their goals and make choices to reach those
goals.•Consumers also pursue goals unconsciously as suggested by environmental …

An outsized focus on the explanatory value of conscious thought can constrain opportunities
to more rigorously examine the influence of less obvious drivers of consumer behavior. This …

Regulators and researchers provide evidence that auditors' judgment quality is problematic
in complex audit tasks. We introduce a framework for improving auditor judgment in these …

The consequences of overconsumption and the recent popularity of simple living point to
consumer interest in reducing belongings. They also raise an interesting question—what is …

When Harambe, a now-famous gorilla at the Cincinnati Zoo, was shot for endangering a
small child, animal rights activists protested, calling into question moral reasoning that …

The present research investigates why, when, and how feelings of personal control
influence the way consumers process product information. Four studies were conducted …

While it is well established that the search for information after a decision is biased toward
supporting that decision, the case of preference-supporting search before the decision …

The card-sorting task is a flexible research tool that is widely used across many of the
subfields of psychology. Yet this same great flexibility requires researchers to make several …

This chapter focuses on dual process (or) dual system models that differentiate between
more automatic versus more controlled processes. It describes and clarifies different …