Advancing value creation has gained momentum in recent years due to the dramatic growth
of data-driven marketing analytics. As such, there is an ever-growing surge both in …

Time is gaining recognition as an important research perspective, yet the assumptions,
concepts, and boundaries of this perspective vary greatly across different fields. This …

The data-centric revolution generally celebrates the proliferation of business analytics and
AI in exploiting firm's potential and success. However, there is a lack of research on how the …

Purpose Big data-driven supply chain analytics capability (SCAC) is now emerging as the
next frontier of supply chain transformation. Yet, very few studies have been directed to …

Big data analytics capability can reshape competitive advantages for a service system.
However, little is known about how to develop and operationalize a service system analytics …

This paper addresses digital transformation in higher education by exploring the
engagement and use of e-textbooks through an affordance theory lens. Drawing on the …

AI climate-driven service analytics capability has been anecdotally argued as a viable
strategy to enhance service innovation and market performance in B2B markets. While AI …

The exponential rise of sharing economy has accelerated the growth of shared healthcare
platforms in recent times. Although a shared healthcare platform transforms the exchange of …

Purpose The research first and uniquely explores the antecedent relationship among three
highly studied environmental forces–competitive intensity (CI), market turbulence (MT) and …

Abstract From a Service-Dominant Logic (S-DL) perspective, employees constitute operant
resources that firms can draw to enhance the outcomes of innovation efforts. While research …