Customer experience in digital banking: A review and future research directions

S Chauhan, A Akhtar, A Gupta - International Journal of Quality and …, 2022 - emerald.com
Purpose This study aims to demonstrate digital banking's influence on customers' evaluation
of service experience and develop a framework identifying the most significant variables of …

Exploring online customer experience: A systematic literature review and research agenda

A Kacprzak, P Hensel - International Journal of Consumer …, 2023 - Wiley Online Library
This review aims to examine the latest research on online customer experience (OCE),
which can be defined as consumer's cognitive, emotional, and behavioral response to …

The influence of service quality, corporate image, and customer satisfaction on customer loyalty in banking sector in Yogyakarta

YM Christanto, S Santoso - … Journal of Research in Business and Social …, 2022 - ssbfnet.com
Indonesia has a lot of sectors that function to drive economic activity. One of the existing
sectors is the banking industry. A bank has the primary aim of gaining loyalty from its …

A study on driving factors for enhancing financial performance and customer-centricity through digital banking

P Bhatnagr, A Rajesh, R Misra - International Journal of Quality and …, 2024 - emerald.com
Purpose This study aims to develop a customer-centric model based on an online customer
experience (OCE) construct relating to e-loyalty, e-trust and e-satisfaction, resulting in …

Online customer experience in Indian digital banks impacting continuous intention usage: Generation Y and Z perspective

P Bhatnagr, A Rajesh - Journal of Financial Reporting and …, 2024 - emerald.com
Purpose This study aims to conceptualise a customer-centric model based on an online
customer experience (OCE) construct, mediated by e-loyalty (EL) and e-trust (ET), to …

Pengaruh Customer Experience Terhadap Attitude Loyalty Dan Behavioral Loyalty Yang Dimediasi Oleh Emotional Experience Pada Pengguna Mobile Application …

A Rahmawati, D Sugandini… - JMBI UNSRAT (Jurnal …, 2021 - ejournal.unsrat.ac.id
This study analyzes customer loyalty in the e-commerce industry, one of which is Shopee in
Yogyakarta, Indonesia. Companies can benefit from implementing the customer experience …

A study on online brand experience in Indian neobanking

P Bhatnagr, A Rajesh, R Misra - International Journal of System Assurance …, 2024 - Springer
This study aims to construct and validate a conceptual model for assessing online brand
experience (OBE) in the rapidly evolving Indian neobanking sector. By leveraging a …

Neobanking experience: a study of service clue and service profit chain model

P Bhatnagr, A Rajesh - International Journal of Electronic …, 2024 - inderscienceonline.com
This study proposes a customer-centric conceptual model by integrating the service clue
and service profit chain (SPC) model to study Indian neobanking online customer …

Integration of business intelligence and marketing: Enhancing corporate reputation in the financial services sector

TKI Al Daabseh… - Journal of …, 2024 - systems.enpress-publisher.com
This investigation extends into the intricate fabric of customer-based corporate reputation
within the banking industry, applying advanced analytics to decipher the nuances of …

Strategy Keunggulan Bersaing untuk Menciptakan Kinerja Bank Syariah yang Kompetitif

E Suandi - 2023 - repository.penerbiteureka.com
Buku ini mencoba membahas faktor-faktor yang menentukan keunggulan bersaing dan
kinerja bank syariah di Indonesia. Mulai dari pemanfaatan kualitas teknologi bank syariah …