Using metadiscourse to enhance persuasiveness in corporate press releases: a corpus-based study
S Liu, J Zhang - SAGE Open, 2021 - journals.sagepub.com
Previous studies have explored the genre characteristics and persuasive nature of press
releases. However, systematic analyses of the metadiscursive devices for persuasive …
releases. However, systematic analyses of the metadiscursive devices for persuasive …
Person-versus content-oriented approaches in English and German email responses to customer complaints: a cross-cultural analysis of moves and first-person …
R Van Herck, B Dobbenie, S Decock - Intercultural Pragmatics, 2021 - degruyter.com
This cross-cultural study examines the differences in communicative styles between English
and German email responses to customer complaints by analysing their discourse structure …
and German email responses to customer complaints by analysing their discourse structure …
Representation of the “business‐self”: Professionals' construction of multifaceted identities in written business communication
WWL Lee - International Journal of Applied Linguistics, 2024 - Wiley Online Library
This study explores professionals' construction of their multifaceted identities as
representatives of their corporations in business writing. The self‐mention framework is …
representatives of their corporations in business writing. The self‐mention framework is …
YAYINEVİ KURUMSAL KİMLİK TASARIMI BAĞLAMINDA KİTAP KAPAKLARINDA DEVAMLILIK
M Yilmaz, MF Terzi - Journal of Humanities and Tourism Research, 2024 - dergipark.org.tr
Bu çalışma, yayınevleri için kurumsal kimlik tasarımı bağlamında kitap kapaklarında
devamlılığın önemini ve bu devamlılığı sağlamaya yönelik stratejileri incelemektedir …
devamlılığın önemini ve bu devamlılığı sağlamaya yönelik stratejileri incelemektedir …
[PDF][PDF] “WE ARE STRONG BELIEVERS IN THE POWER OF THE AVON BRAND”: GENRE FEATURES OF INTERNATIONAL COSMETICS COMPANIES'E-RELEASES
T Yakhontova, O Ivantsiv - ESP Today: Journal of English for …, 2021 - esptodayjournal.org
Press releases have traditionally been defined as short, written texts sent to the news media
by companies with a global aim of accumulating publicity capital and developing a positive …
by companies with a global aim of accumulating publicity capital and developing a positive …
On the meaning of the prepositions in and on in the eu legal documents: a contrastive study
D Oganauskaitė - 2022 - epublications.vu.lt
Abstract [eng] Following the principles of cognitive linguistics applied in studies on
prepositional semantics, this paper aims at carrying out a profound analysis of the meanings …
prepositional semantics, this paper aims at carrying out a profound analysis of the meanings …
Self-References in English Press Releases of Indonesian Coal Mining Companies
EN Octoveria, TD Hardjanto - Lexicon, 2021 - journal.ugm.ac.id
Corporate press release is a pivotal public relation tool, especially for those operating on a
mass scale and have high risks, such as for coal mining companies. They are aimed to …
mass scale and have high risks, such as for coal mining companies. They are aimed to …