SMS advertising perception has been found to have a significant influence over consumer
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …

Rapid rise in social media users has spawned a new form of advertising for businesses
called social media advertising. Advertisers have long faced one of the most important …

This study examined the online search behavior of international students and the impacts of
social media content on their intention to purchase adventure tourism products during the …

Online purchasing has been embraced by customers due to its convenience and the raising
issues of the Covid-19 pandemic. This research examines the factors influencing customers' …

The aim of this paper is to examine how consumer perceptions of social media
advertisements affect advertising value and brand awareness. With a rapid increase in the …

Purpose This research considers the role of social media platforms and their impact on
individuals' eudaimonic well-being, and aims to help develop a social marketing programme …

Bu çalışmanın amacı, sosyal medya platformu olan YouTube'ta yayınlanan reklamlara ilişkin
tüketici tutumlarını etkileyen faktörlerin satın alma davranışı üzerine olan etkisini …

Sažetak Information technologies have caused radical changes in many areas, they have
also changed marketing activities. Today, marketing activities are carried out in digital …

Purpose This study aims to examine the association of social media advertising with deposit
contracts and consumers joining a fitness club/gym. Design/methodology/approach This …

The internet has become part and parcel of consumers' daily activities. One can simply buy
anything online only with a click of a button and have products delivered right at their …