Disruptive technologies such as the internet of things, big data analytics, blockchain, and
artificial intelligence have changed the ways businesses operate. Of all the disruptive …

In recent years, the multi-armed bandit (MAB) framework has attracted a lot of attention in
various applications, from recommender systems and information retrieval to healthcare and …

The authors develop a three-stage framework for strategic marketing planning, incorporating
multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing …

Artificial intelligence (AI) agents driven by machine learning algorithms are rapidly
transforming the business world, generating heightened interest from researchers. In this …

This article discusses the pitfalls and opportunities of AI in marketing through the lenses of
knowledge creation and knowledge transfer. First, we discuss the notion of “higher-order …

The metaverse as a hyper-connected digital cosmos, holds great potential for reshaping the
future of business and consumer interactions in a world where different virtual realities blend …

We develop a conceptual framework for collaborative artificial intelligence (AI) in marketing,
providing systematic guidance for how human marketers and consumers can team up with …

The fast-paced growth of e-commerce is rapidly changing consumers' shopping habits and
shaping the future of the retail industry. While online retailing has allowed companies to …

We present an empirical framework for creating dynamic coupon targeting strategies for high-
dimensional and high-frequency settings, and we test its performance using a large-scale …

One of the core challenges in digital marketing is that the business conditions continuously
change, which impacts the reception of campaigns. A winning campaign strategy can …