Mediated messages flood our daily lives, through virtually endless choices of media
channels, genres, and content. However, selectivity determines what media messages we …

Linking back to, the present approach conceptualizes and empirically examines viewers'
parasocial interaction experience with a TV performer. Causes and outcomes of parasocial …

Media effects researchers try to isolate elements of the communicator, channel, or message
that explain the impact messages have on receivers. One view of this process emanates …

Questionnaires were completed by 5th-, 8th-, and 11th-grade public schools students in
rural and suburban school districts and by undergraduates at two universities in the United …

This study attempts a new conceptualization of communication “sources” by proposing a
typology of sources that would apply not only to traditional media but also to new online …

Abstract integrates a range of work on CMC [computer-mediated communication] in order to
articulate a framework through which to view this process of creating community through …

Ea arly scholarship on computer-mediated communication-(CMC) was oriented toward
organizational uses of computing. The primary questions asked were how CMC could …

This article presents a comparative analysis of the main research traditions examining the
nexus between media and audiences: effects research, uses and gratifications research …

Der vorliegende Band ist ein Teil meiner Habilitationsleistung an der
sozialwissenschaftlichen Fakultät der Ludwig-Maximilians-Universität München. 1 Neben …

The aim of this book is to provide an overview of theories for communication planning. We
pursue two goals. First, we aim to familiarize practitioners working in the field of …