[PDF][PDF] The impact of social network marketing on consumer purchase intention in Pakistan: Consumer engagement as a mediator

M Husnain, A Toor - Asian journal of business and accounting, 2017 - jrmg.um.edu.my
Asian Journal of Business and Accounting 10 (1), 2017 168 of social networking sites
because of their powerful influence on consumer purchase intention. This suggestion can be …

Use of social networking sites by research scholars of the University of Delhi: A study

M Madhusudhan - The International Information & Library Review, 2012 - Elsevier
The main purpose of the paper is to explore how research scholars of University of Delhi
integrated Social Networking Sites (SNSs) into their daily communication for research work …

Pengaruh Pemasaran Jejaring Media Sosial Dan Keterkaitan Konsumen Terhadap Niat Beli Konsumen

JWP Purba, P Simbolon, RM Girsang - Manajemen: Jurnal Ekonomi, 2023 - jurnal.usi.ac.id
Tujuan dari penelitian ini menguji pengaruh media sosial dan keterlibatan konsumen dan
niat pembelian pelanggan. Penelitian ini menggunakan data yang diambil dari 253 …

Pengaruh Pemasaran jejaring media sosial dan keterkaitan konsumen terhadap niat beli konsumen

R Rudyanto - Jurnal Manajemen dan Pemasaran Jasa, 2018 - e-journal.trisakti.ac.id
The purpose of this study examines the influence of social media and consumer
engagement and customer purchase intention. This study uses data taken from 253 users of …

Adoption of social media technologies and their impact on students' academic performance: The only way for future survival of distance education students in Pakistan

M Arif, S Kanwal - Pakistan Journal of Information Management …, 2016 - journals.pu.edu.pk
This study aims to investigate the adoption of social media technologies and their impact on
academic performance of distance education students at Allama Iqbal Open University …

Undergraduates and Their Use of Social Media: Assessing Influence on Research Skills.

KCK Nwangwa, E Yonlonfoun, T Omotere - Universal Journal of Educational …, 2014 - ERIC
This research investigates the influence of social media usage on research skills of
undergraduates offering Educational Management at six different universities randomly …

Uso de Twitter en las universidades iberoamericanas

AP Guzmán Duque, E Moral Pérez… - Revista …, 2012 - riunet.upv.es
[ES] Las redes sociales ofrecen fórmulas eficaces a la institución de educación superior
tanto para desarrollar actividades formativas innovadoras apoyadas en la participación e …

Mobile learning in higher education: A marketing course design project in Austria

B Oberer, A Erkollar - Procedia-Social and Behavioral Sciences, 2013 - Elsevier
The course concept introduced in this paper was implemented in 2011 in a university in
Austria, and shows an approach for integrating mobile learning modules in higher …

La presencia y representación de la mujer científica en la prensa española

EA Vico, GP Castillo, PR Rey, DJ Semova… - Revista Latina de …, 2014 - dialnet.unirioja.es
Esta investigación tiene como objetivo principal fomentar la igualdad de género en la
información científica en la prensa y en los medios de comunicación españoles. Para …

[PDF][PDF] Investigating social media usage and addiction levels among undergraduates in University of Ibadan, Nigeria

I Idubor - British Journal of Education, Society & Behavioural …, 2015 - researchgate.net
Aim: Social media networks have become popular among the students because of the great
potential they have in facilitation, collaboration, communication and sharing among the …