The valuation paradigms represent a central issue for any business manager seeking
external finance. This book represents an innovative guide to both practitioners, students …

Purpose Marketing and brand managers are under more pressure than ever before to
demonstrate the impact of the managers' strategies and actions on company value …

The technology-based global competition environment that pushes businesses to
constructive transformation in order to ensure customer satisfaction has further increased the …

Many publications refer to the responsive design of logos as one of the most important
trends in the digital strategy of the current corporate visual identity. According to this …

Brands are the most precious intangible companies' assets. Company managers need to
know their brand value and the aspects determining it. As no transparent brands market …

The traditional tension between marketing and finance reflects the fact that marketing is
more consumer facing and finance is more management and capital markets facing. The …

The purposes of this study are to investigate the impact of brand value on business
performance and to examine whether the impact of brand value on business performance …

The sustainable development of a global brand needs to consider the balance between the
economy, the environment, and society. Brands that want to be ranked among the best …

COVID-19 impacted lives throughout the world and India was not an exception. It had
impacted almost every business, but how did it impact our FMCG sector? The performance …

The aim of this paper is to propose a new index for stock markets called the'brand index'.
The paper measures the performance of the brand index in terms of return and risk and …