The current study investigates the impact of marketing activities on relationship quality in the
Malaysian banking sector. Analysis of survey results show that greater client and employees' …

Purpose–There are a number of assumptions inherent in relationship marketing, including
claims that a relationship should be developed with all customers in all situations. This …

This study presents a review of the advertising literature published in the Journal of
Interactive Advertising (JIAD) through the application of a paradigm funnel. The technique is …

Due to the rapid expansion in banks and the severe competition for customers' retention,
banks have started using various marketing strategies to achieve their objectives. Customer …

Customer retention is essential for firms in the service sector and will subsequently receive a
great deal of attention in the coming years. A large majority of firms are losing their current …

This study evaluates the relationship between ethical ideology and gambling commitment,
and the moderating effect of perceived gambling value. Through a field survey of patrons of …

With the rapid growth in the gaming industry, determining how to achieve loyal guests has
become a priority for casinos. Loyalty programs have been around for decades but past …

A structural model is proposed and empirically examined that investigates the influence of
an online casino's atmospheric cues on consumer behavioral response. A stimulus …

Research into statistical clustering techniques has grown tremendously in the past several
years due to advances in both theory and computational capability. Despite this growth …

This chapter provides a systematic analysis of the research published by Journal of
Interactive Advertising to understand how the practice of interactive advertising has emerged …