Transforming Smart City and Smart Sustainable Tourism Projecting Artificial Intelligence and IoT: Immersive Potential for Revolutionizing Urban Living and Enhancing …

B Singh, C Kaunert - Technological and Managerial Approaches to …, 2024 - igi-global.com
The swift progress of technology has led to the emergence of the notions of smart cities and
smart tourism, which are expected to significantly transform both urban living and travel …

Scrutinizing Consumer Sentiment on Social Media and Data-Driven Decisions for Business Insights: Fusion of Artificial Intelligence (AI) and Business Intelligence (BI) …

B Singh, C Kaunert, R Malviya, S Lal… - Intersection of AI and …, 2024 - igi-global.com
ABSTRACT AI tools have the capability to analyze emotions conveyed in substantial text
inputs such as customer reviews or feedback. These algorithms categorize sentiment as …

Reconnoitering Potential of Intellectual Property in the Tourism and Hospitality Industry: Historic and Legal Challenges

B Singh, K Ravesangar - Navigating Intellectual Property …, 2025 - igi-global.com
Intellectual property presents significant prospects for the hospitality and tourism sector,
impacting various aspects such as operations, design, marketing, destination management …

Unleashing the Ethical and Legal Implications of E-Business Revolution: Consumer Privacy and Security Concerns in Phase of Digital Disruption

B Singh, A Singh, C Kaunert, MK Arora… - … Transformation in the …, 2025 - igi-global.com
Digital transformation typically requires gathering and handling extensive amounts of data. E-
commerce offers immense opportunities for businesses to access global markets and make …

Cherish Intellectual Property Towards Global Economic Growth and Competitiveness: Protecting Innovation and Creativity in Business

B Singh, C Kaunert - Unleashing the Power of Basic Science in …, 2024 - igi-global.com
Intellectual property stands as the fundamental safeguard for intangible assets that propel
our economies and mold our societies. Ranging from patents and copyrights to trademarks …

Generative Artificial Intelligence in the Tourism-Hospitality Industry: Strengthening Customer Relationships, Delivering Better Experiences

B Singh, C Kaunert, R Malviya, R Gautam… - Hotel and Travel …, 2024 - igi-global.com
Abstract Generative Artificial Intelligence presents significant prospects for the hospitality
and tourism sector, impacting various aspects such as operations, design, marketing …

Transfiguring Consumer Engagement and Elevating Experiences With Metaverse Shopping Apps

B Singh, C Kaunert - Impact and Potential of Machine Learning in the …, 2024 - igi-global.com
Retail experience and customer participation are changing with the advancement of
technology. The rise of metaverse offers a singular chance to reinvent retail customers' …

Modernizing Customer Experience Through Augmented-Virtual Reality in Emerging Markets: Sensible Selling Towards Transforming Neuromarketing

B Singh, C Kaunert, R Malviya - Sensible Selling Through Sensory …, 2024 - igi-global.com
The retail sector is experiencing a significant transformation through the integration of
augmented reality (AR) and virtual reality (VR) technologies. The convergence of AR and …

AI-Driven Strategies for Customer Engagement, Market Segmentation, and Resource Optimization: Projecting End User Satisfaction and Futuristic Growth of Business

B Singh, C Kaunert - AI Innovations in Service and Tourism …, 2024 - igi-global.com
With the development of AI, several sectors have undergone radical change thanks to the
availability of advanced tools for data analysis and decision-making. Artificial intelligence …

[引用][C] THE INTEGRATION OF AUGMENTED REALITY IN MARKETING: ENHANCING CUSTOMER EXPERIENCE AND BRAND ENGAGEMENT: LITERATURE …

KB Scorita, N Hendayani, MA Kusuma, IA Al-Shreifeen - … JOURNAL OF ECONOMIC …, 2024