The COVID-19 pandemic has made it clear that effective public health messaging is an
indispensable component of a robust pandemic response system. In this article, we review …

Background The dramatic growth of Web 2.0 technologies and online social networks offers
immense potential for the delivery of health behavior change campaigns. However, it is …

There is a high incidence and prevalence of mental health problems among young people,
with several barriers to help-seeking noted in this group. High rates of mental health …

The COVID-19 pandemic has posed unprecedented challenges for the United States and
the world. In this article, we discuss several communication challenges that have arisen …

Estimates indicate that as many as 1 in 4 Americans will experience a mental health
problem or will misuse alcohol or drugs in their lifetimes. These disorders are among the …

Mass media campaigns are widely used to expose high proportions of large populations to
messages through routine uses of existing media, such as television, radio, and …

Changing human behavior and attitudes are key to conserving global biodiversity. Despite
evidence from other disciplines that strategic messaging can influence behavior and …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

Although there is a large and growing literature on tailored print health behavior change
interventions, it is currently not known if or to what extent tailoring works. The current study …

Communication and advocacy approaches that influence attitudes and behaviors are key to
addressing conservation problems, and the way an issue is framed can affect how people …