Past research has extensively studied the antecedents and consequences of consumers'
green consumption values, as well as the psychological mechanisms that underlie an …

The presence of brands on social networking sites is raising the competitive bar and
providing opportunities for consumers to experience products and services. In this sense, it …

While the debate on online service failure and recovery strategies has been given
considerable attention in the marketing and information systems literature, the evolving …

Brand love is an often ignored, yet important dimension in consumer-brand relationships.
Especially consumer-brand relationships with masstige brands that are hedonic and …

Drawing on attribution theory and situational crisis communication theory, this study
investigates how destination crisis events impact tourist sympathy, anger, and intentions of …

This study considers how the relationships between social media influencers, brands and
individuals are intertwined on social media and analyses the spill-over effects of feelings of …

Natural personal care products are gaining popularity due to their benefits in terms of health
and well-being. However, consumers are wary of these products and are guided by the fake …

This paper investigates how consumers respond to online recovery strategies in response to
a service failure in the online travel agencies (OTA) context. The study also examines the …

Customers voice their negative brand experiences to their family and friends in the form of
negative word‐of‐mouth (NWOM). Web 2.0 enables the sharing of NWOM in electronic …

Drawing on regret theory and the product-type literature, it is argued that emotions elicited
during hedonic product consumption reduce the negative consequences of regret and brand …