Sponsored search has been proven to be a successful business model, and sponsored
search auctions have become a hot research direction. There have been many exciting …

We provide a broad overview of the research that has been conducted until recently on the
design of sponsored search auctions. We mainly focus on game theoretic and mechanism …

Online retailing has seen steady growth over the last decade. According to the Digital
Commerce (formerly Internet Retailer) analysis of the US Commerce Department's year-end …

E-commerce platforms usually present an ordered list, mixed with several organic items and
an advertisement, in response to each user's page view request. This list, the outcome of ad …

Online advertising driven by auctions brings billions of dollars in revenue for social
networking services and e-commerce platforms. GSP auctions, which are simple and easy to …

After massive and rapid consumer adoption in recent years, instant messaging (IM)
applications are beginning to move into the workplace. We investigated the adoption of IM …

Most economic reports suggest that almost half of the market value unlocked by artificial
intelligence (AI) by the next decade (about 9 trillion USD per year) will be in …

Sponsored Search Auctions (SSAs) are one of the most successful applications of
microeconomic mechanisms, with a revenue of about $72 billion in the US alone in 2016 …

This paper presents models for predicted click-through rates in position auctions that take
into account two possibilities that are not normally considered---that the identities of ads …

Abstract Sponsored Search Auctions (SSAs) arguably represent the problem at the
intersection of computer science and economics with the deepest applications in real life …