This paper develops an integrative model that includes the dimensions of destination brand
equity (ie awareness, image, quality and loyalty), as well as a key behavioural variable that …

This new edition balances the theoretical and the practical for advanced undergraduates,
those specialising in financial services at postgraduate level, individuals undertaking …

The purpose of this paper is to identify and rank the significant factors that influence
customer experience in bancassurance. The paper also aims to develop future research …

Purpose The purpose of this paper is to explore the structural relationship between
experiential loyalty and its seven drivers–interaction quality, physical environment quality …

Due to the increasing competition in the leisure and tourism market, loyalty-related studies
and researches have been gaining attention. This empirical research explores the formation …

Purpose The purpose of this paper is to evaluate the perceptions of Nigerian banking
customers regarding customers' evaluation of their banks service quality based on their …

En la actualidad, los usuarios de instituciones públicas exigen servicios acorde a sus
necesidades, esperando una atención de calidad que les permita sentirse satisfechos con …

Purpose Mergers and acquisition are a very common part of business strategy. However, it
is not clear if and how these processes affect customers. This study aims to assess banking …

A superior level of service quality is an important objective for South African retail banks.
This paper investigates the levels of perceived service quality among 550 clients and 559 …

Muslim tourists spending are expected to grow significantly and could represent more than
13% of global tourism expenditure by the year 2020. The growth of younger and educated …