Revealing the brain behind travel: an analysis of neuro-tourism research using structural topic models and network analysis
Neuro-tourism is a growing field that could revolutionize the tourism industry by uncovering
the neurological mechanisms behind the tourist experience. However, the underlying …
the neurological mechanisms behind the tourist experience. However, the underlying …
The use of implicit measures in service research: Why, how, when and what is the way forward?
Purpose To date, to the best of the authors' knowledge, the use of implicit measures in the
service research domain is limited. This paper aims to introduce implicit measures and …
service research domain is limited. This paper aims to introduce implicit measures and …
Smart Shopping Carts in Food Retailing: Innovative Technology and Shopping Experience in Stationary Retail
CD Schultz, P Zacheus - Journal of Consumer Behaviour, 2024 - Wiley Online Library
In the development of the Internet of Things, smart shopping carts present a digital
innovation that can realize cost‐cutting potential and improve the shopping experience. The …
innovation that can realize cost‐cutting potential and improve the shopping experience. The …
THE INFLUENCE OF SMARTPHONE ADDICTION ON ONLINE COMPULSIVE BUYING WITH MOOD REGULATION AND FLOW EXPERIENCES AS MEDIATING …
Y Maydirmasyah, A Afwa, M Moniko - Jurnal Apresiasi Ekonomi, 2024 - itskhatulistiwa.ac.id
This study aims to examine and analyze the influence of smartphone addiction on online
compulsive buying, as well as examining how mood regulation and flow experience mediate …
compulsive buying, as well as examining how mood regulation and flow experience mediate …
Digital Marketing Benchmark Between Cafes in Asean: A Systematic Literature Review
DP Hadi, R Sarwono - 2024 2nd International Conference on …, 2024 - ieeexplore.ieee.org
The coffee industry in Asia is experiencing rapid growth, driven by evolving consumer
preferences and the widespread adoption of digital technologies. This systematic literature …
preferences and the widespread adoption of digital technologies. This systematic literature …
El Neuromarketing y el comportamiento de compra del consumidor 2019-2024. Una revisión sistemática: Neuromarketing and consumer purchasing behavior 2019 …
AQ Loza, AM Esquerre, JP Quispe, SU Perez - RCA, 2024 - revistasucal.com
El siguiente artículo trata sobre el neuromarketing y el comportamiento del consumidor, en
este se realiza una investigación profundizada que aborda la relación que existe entre el …
este se realiza una investigación profundizada que aborda la relación que existe entre el …
[PDF][PDF] Young Customer Responses to Service Robots vs. Humans in Luxury Retail: A Multidisciplinary Approach
MARKETING· ZFP· Volume 46· 2/2024· p. 3–19 3 https://doi. org/10.15358/0344-1369-2024-
2-3 Generiert durch Fernuniversität Hagen, am 14.06. 2024, 20: 09: 28. Das Erstellen und …
2-3 Generiert durch Fernuniversität Hagen, am 14.06. 2024, 20: 09: 28. Das Erstellen und …
[引用][C] Editorial for the special section on “Neuromarketing in predicting consumer behavior: The efficiency & effectiveness”
1 BACKGROUND Neuromarketing is an extremely promising and effective research area
that seeks to understand consumer behavior through the lens of neuroscience, psychology …
that seeks to understand consumer behavior through the lens of neuroscience, psychology …