The internet has transformed the consumer approach to evaluate products and services.
Consumers follow various internet-based platforms to evaluate products and services …

The purpose of the undertaken study is to examine the influence of smartphones on the
performance of university students in Pakistan. This paper also investigates the functions of …

The present study aimed at exploring the extent to which users model their behavior—as
well as their brand attitudes, their perception of relationship quality, their use of Instagram …

Creating of an information system that would allow efficient analysis and selection of users is
an important task as there are currently no such systems. Socialization system will optimize …

This open access book takes a fresh look at the nature of the digital travel experience, at a
time when more and more people are engaged in online social interaction, games, and …

The objective of this paper is to review the studies on eWOM communication adoption and
consumer purchase intention. Past research studies in this domain have involved empirical …

Penelitian ini bertujuan untuk mengukur pengaruh Electronic Word of Mouth terhadap
Keterlibatan Keputusan Pembelian dengan Kepercayaan sebagai variabel mediasi pada …

A internet e as mídias sociais vêm causando transformações no comportamento dos
consumidores que estão mais informados e exigentes em relação à compra e à forma de se …

In the context of the continuous expansion of e-commerce worldwide, online consumer
reviews have become the most accessible and influential form of electronic worth-of-mouth …

Social media usage is expanding in different sectors of society. As a consequence, a large
amount of User-Generated-Content is produced every day. Due to its different effects on …