This study reviews the literature related to Islamic microfinance institutions (IMFI) published
in reputable international journals. The manuscripts that have been collected consist of 71 …

Purpose This study aims to investigate what past scholars have learned about Muslim
consumer compliance behaviour in Islamic banks and identify what future research is …

Purpose The adoption of Islamic banking (AIB) among customers has remained in the
limelight due to its significance in the strategic marketing of Islamic banking (IB) services …

This study seeks to examine the effect of attitude, subjective norm, and perceived behavioral
control on the purchase behavior of students enrolled in a private higher education …

Purpose The purpose of this study is to empirically examine the antecedents and
consequences of corporate brand image in the context of Islamic banks in Malaysia. The …

Purpose This study aims to explore the determinants that impact state Islamic
University/Perguruan Tinggi Keagamaan Islam Negeri students' intention to adopt online …

Purpose This study aims to investigate the influence of the Islamic retail mix of product, price,
promotion and store atmosphere on consumers' purchase decisions. Design/methodology …

This study aims to see what are the biggest factors that make the people of the Bengkalis
Regency choose Islamic banking to conduct financial transactions. The research was made …

The extant literature on celebrity endorsements lacks the multidimensional approach for
evaluating the effectiveness of promotion. Also the role of social influence in celebrity …

Despite tons of studies on Islamic banking (IB) behavior, there is a lack of understanding of
the Millennial generation's attitude to and subjective norms surrounding Islamic banking, as …