A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

There has been a surge in interest and implementation of immersive virtual reality (IVR)-
based lessons in education and training recently, which has resulted in many studies on the …

This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …

Social virtual reality (VR) platforms are an emergent phenomenon, with growing numbers of
users utilizing them to connect with others while experiencing feelings of presence (“being …

The rapid development of virtual reality (VR) technology offers opportunities for a
widespread consumption of VR tourism content. It also presents challenges to better …

Purpose Augmented reality (AR) has received massive attention in online retail. Therefore,
the paper aims to review the state-of-the-art literature on AR in online retailing, by identifying …

The use of immersive technologies has changed the consumption environment in which
retailers provide services. We present findings from a study designed to investigate …

Although the metaverse is still in the early stages of development and implementation, it has
the potential to revolutionize the way how businesses can interact with customers through …

Across four studies, two controlled lab experiments and two field studies, we tested the
efficacy of immersive Virtual Reality (VR) as an education medium for teaching the …

A game engine (Gregory 2018) is a software engine/framework mainly designed to develop
video games while providing built-in libraries, tools, and/or components for game …