Most micro and small businesses (MSEs) are limited in organizational structure, financial
resources, technology, and management strategies. Due to these limitations, there are many …

One of the micro and small enterprises'(MSEs) main problem is business capital. Cash flow
shortage often interrupts business development. This difficulty is due to the limited ability in …

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis strategi bertahan dan
strategi pemasaran online usaha kecil rajut di masa pandemi COVID-19 di Bandung …

Purpose: The Indonesian economy's core strength comes from micro, small and medium
enterprises (MSMEs). However, the impact of the Covid-19 pandemic causes problems for …

Competition in product marketing requires entrepreneurs to integrate various marketing
strategies. The factors of customer loyalty creation need to be known by marketers. This …

Small and Medium Enterprises (SMEs) are renowned as the engine of economic
development in both developed and developing regions in the era of economic …

This study aims to describe and analyze survival strategies and online marketing strategies
for small shoe businesses during the COVID-19 pandemic in Bandung. This study uses a …

After the humanitarian crisis, caused by COVID-19, enterprises have to face a post-
pandemic economic crisis. As small and medium-sized enterprises (SMEs) constitute 99% of …

This study aims to analyze the influence of entrepreneurial characteristics, business
adaptation, and management competence on the business performance of Setu Babakan …

Purpose: The study was aimed at determining the technology adoption serving as an
entrepreneurial marketing implementation in the business performance of micro and small …