The exploration of service experiences in rural tourism is an important area in tourism
research because it concerns the comprehensive visit and stay in a rural area …

ABSTRACT Central Bank Digital Currency (CBDC) is a digital asset backed to fiat currencies
issued and regulated by reputable national financial institutions. Bearing in mind …

With the uncertain pandemic situation on a global scale, pro-social and sustainable tourism
performance has been continuously valued and called for. Undoubtedly, the sustainable …

With the diversification of tourist demand for a destinations' supply, rural tourism destinations
are facing an increasingly fierce competition environment. Creating brand value and …

While there have been many tourism studies exploring business opportunities from online
comments, research in the context of sustainable rural tourism is rare. In particular …

This study investigated the formation of travelers' pro-social intentions of wearing a mask,
maintaining social distancing, and practicing sanitary/hygiene actions in the festival tourism …

This study evaluates the knowledge structure of pro-environmental behavior in the tourism
and hospitality industry. Two bibliometric analyses explore current and emerging themes …

The promotion of low‐carbon lifestyles has led to increased emphasis on the sustainability
of the hospitality and tourism industry and the pro‐environmental performance of employees …

Tourism can contribute to the sustainable development of a rural destination, but tourists'
sustainable behaviours often determine the extent of impact. Thus, exploration of the factors …

Although cultivating tourist pro-environmental behavioral intentions (TPEBI) has been
emphasized, the effect of destination unique fascination on TPEBI is unknown. Applying the …