[HTML][HTML] The influence of online professional social media in human resource management: A systematic literature review
Professional social media platforms (PSMs), including LinkedIn, have created better
opportunities for students and employees to advance their career aspirations. Though PSMs …
opportunities for students and employees to advance their career aspirations. Though PSMs …
Social media marketing gains importance after Covid-19
This exploratory research examines how the COVID-19 pandemic led to increases in
consumers' social media marketing behaviors in the United States (US). Previous research …
consumers' social media marketing behaviors in the United States (US). Previous research …
To shop or not: Understanding Chinese consumers' live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size …
Y Ma - Telematics and Informatics, 2021 - Elsevier
Live-stream shopping is experiencing unprecedented growth. However, research in live-
stream commerce is in its infancy. The current study integrates uses and gratifications …
stream commerce is in its infancy. The current study integrates uses and gratifications …
Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT)
MA Camilleri, L Falzon - Spanish Journal of Marketing-ESIC, 2021 - emerald.com
Purpose The outbreak of the Coronavirus (COVID-19) pandemic and its preventative social
distancing measures have led to a dramatic increase in subscriptions to paid streaming …
distancing measures have led to a dramatic increase in subscriptions to paid streaming …
Why do people use food delivery apps (FDA)? A uses and gratification theory perspective
Recently, scholars have attempted to understand consumer behavior related to the use of
food delivery apps (FDAs). However, the various motives behind the usage of different FDAs …
food delivery apps (FDAs). However, the various motives behind the usage of different FDAs …
Why do people share fake news? Associations between the dark side of social media use and fake news sharing behavior
The current study examines the associations of the dark side of social media use and fake
news sharing behavior among social media users. A large cross-sectional data from 1022 …
news sharing behavior among social media users. A large cross-sectional data from 1022 …
[HTML][HTML] Purchase and continuation intentions of over-the-top (OTT) video streaming platform subscriptions: a uses and gratification theory perspective
D Menon - Telematics and Informatics Reports, 2022 - Elsevier
Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing
how people watch television. No past research has investigated the relationship between …
how people watch television. No past research has investigated the relationship between …
[HTML][HTML] Why do people purchase from online travel agencies (OTAs)? A consumption values perspective
Online travel agencies (OTAs) are struggling to remain financially sustainable due to intense
competition. To overcome this challenge, OTAs need to better engage their customers by …
competition. To overcome this challenge, OTAs need to better engage their customers by …
Development and validation of the motivations for social media use scale (MSMU) among adolescents
Theoretical accounts of the relationship between social media use and body image among
adolescents have highlighted motivations as an important factor. However, motivations for …
adolescents have highlighted motivations as an important factor. However, motivations for …
[HTML][HTML] Barriers toward purchasing from online travel agencies
Online travel agencies (OTAs) are expanding their services to many segments of the travel
and tourism industry. While they are beneficial to travelers, OTAs also face a great deal of …
and tourism industry. While they are beneficial to travelers, OTAs also face a great deal of …