Understanding users' needs, the continuous growth of the quality of a rendered service, and
the differentiation of services is imperative in order to attract new users and retain the …

Purpose This research aims to determine the effect of marketing literacy on the success of
entrepreneurial projects (EPS) in Palestine. Design/methodology/approach To attain the …

SMEs as a sector that has been proven to be able to survive in a crisis, therefore SMEs are
encouraged to accelerate the digital transformation process in the era of the industrial …

The ever-evolving digital marketing landscape has continuously adapted to technological
advancement, consumer behaviour and ecosystem trends. The 21st century marketplace …

This research aimed to investigate the relationship between brand creation and various
types of marketing strategies in SMEs across Malaysia, with a focus on the role of digital …

This community service program is a collaboration between the team and the Aisyiah
Sleman Entrepreneurs Association (IPAS) in Yogyakarta. IPAS members are SMEs such as …

Human resources are considered an important resource for companies today because the
knowledge that a person has can be used to become an organisation's competitive …

AIDA Model (Action, Interest, Desire and Action) is one of the most used and popular steps
being used and examine when focusing on consumer purchase decision-making processes …

Dunia bisnis telah mengalami transformasi yang luar biasa dalam beberapa dekade
terakhir, terutama dengan munculnya teknologi digital yang mengubah cara kita bekerja …

This study investigates Jambi batik artisans' resilience and innovative strategies in
overcoming economic challenges and disruption in the textile industry. Using a qualitative …