More user engagement, better for libraries: Proposing a framework for social Media integration in libraries
Y TA, A Kumar, KT Ihejirika - Information Development, 2023 - journals.sagepub.com
The integration of social media into libraries has become a popular worldwide trend, offering
the potential to improve services and increase user participation. This literature review …
the potential to improve services and increase user participation. This literature review …
How virtual influencers' identities are shaped on Chinese social media: A case study of Ling
Virtual influencers (VIs) have become a powerful marketing tool for brands to promote their
products, due to their trouble-free experiences, compared with human influencers. However …
products, due to their trouble-free experiences, compared with human influencers. However …
What does sustainability have to say about recent research in media management? Systematic review of recent media management research
M Medina, V Rodríguez - Journal of Media Business Studies, 2024 - Taylor & Francis
Sustainability related to the SDGs Agenda 2030 is a pressing issue that concerns all sectors
of society. Media companies play a significant role in promoting sustainability, as they have …
of society. Media companies play a significant role in promoting sustainability, as they have …
Do they “like” the library? Undergraduate students' awareness, attitudes, and inclination to engage with library social media
KT Ihejirika, A Goulding, PJ Calvert - The Journal of Academic Librarianship, 2021 - Elsevier
Abstracts This paper reports on research into undergraduate students' engagement with
university library social media. Social media (SM) applications enable university libraries to …
university library social media. Social media (SM) applications enable university libraries to …
Academic librarians' perceptions of mobile technology's usefulness in library service delivery at universities of technology in South Africa
M Matumba, M Rajkoomar - Digital Library Perspectives, 2024 - emerald.com
Purpose Globally, mobile technology is a significant factor influencing how libraries are
changing the ways of delivering services to today's users. This paper aims to explore …
changing the ways of delivering services to today's users. This paper aims to explore …
The airing of grievances: A look at complaint behavior in library reddit
Y Ming, ML Matteson - Journal of Librarianship and …, 2024 - journals.sagepub.com
Social media platforms have been adapted into society in various ways during last two
decades. Few studies have examined social media content from the perspective of the …
decades. Few studies have examined social media content from the perspective of the …
Importance of relationship marketing in higher education management: the perspective of university teachers
L Gómez-Bayona, A Valencia-Arias… - Cogent …, 2024 - Taylor & Francis
The lack of understanding and application of marketing in universities necessitates research
to improve satisfaction, permanence, lasting relationships, and brand identity, and to …
to improve satisfaction, permanence, lasting relationships, and brand identity, and to …
An assessment of information control: Understanding library service quality from users' perspectives
R Sayekti, M Aditya, T Simahate… - Evidence Based Library …, 2022 - erudit.org
Objective–This study aims to measure library users' perceptions of the quality of information
control using LibQual, a survey instrument that measures library users' minimum perceived …
control using LibQual, a survey instrument that measures library users' minimum perceived …
[HTML][HTML] The Intelligent Libraries: Innovation for a Sustainable Knowledge System in the Fifth (5th) Industrial Revolution
Abstract The Fifth Industrial Revolution is ushering in a profound era of technological
advancement and societal transformation, prompting a critical examination of the evolving …
advancement and societal transformation, prompting a critical examination of the evolving …
Marketing e comunicação em bibliotecas universitárias: da teoria aos estudos aplicados (2015-2021) no contexto informacional digital
LIE Gomes, V Fernández Marcial - 2023 - repositorio-aberto.up.pt
Este artigo tem como objetivos identificar a produção científica relativa a Marketing e
Comunicação em bibliotecas universitárias e analisar o foco dos estudos aplicados. A …
Comunicação em bibliotecas universitárias e analisar o foco dos estudos aplicados. A …