The integration of social media into libraries has become a popular worldwide trend, offering
the potential to improve services and increase user participation. This literature review …

Virtual influencers (VIs) have become a powerful marketing tool for brands to promote their
products, due to their trouble-free experiences, compared with human influencers. However …

Sustainability related to the SDGs Agenda 2030 is a pressing issue that concerns all sectors
of society. Media companies play a significant role in promoting sustainability, as they have …

Abstracts This paper reports on research into undergraduate students' engagement with
university library social media. Social media (SM) applications enable university libraries to …

Purpose Globally, mobile technology is a significant factor influencing how libraries are
changing the ways of delivering services to today's users. This paper aims to explore …

Social media platforms have been adapted into society in various ways during last two
decades. Few studies have examined social media content from the perspective of the …

The lack of understanding and application of marketing in universities necessitates research
to improve satisfaction, permanence, lasting relationships, and brand identity, and to …

Objective–This study aims to measure library users' perceptions of the quality of information
control using LibQual, a survey instrument that measures library users' minimum perceived …

Abstract The Fifth Industrial Revolution is ushering in a profound era of technological
advancement and societal transformation, prompting a critical examination of the evolving …

Este artigo tem como objetivos identificar a produção científica relativa a Marketing e
Comunicação em bibliotecas universitárias e analisar o foco dos estudos aplicados. A …