Psychology and economics (together known as behavioral economics) are two prominent
disciplines underlying many theories in marketing. The extensive marketing literature …

Promoting the adoption and maintenance of low-carbon consumption behaviors (LCBs) is a
global climate action. Most prior studies have considered only the adoption of LCBs and not …

Understanding the role of emotion in forming preferences is critical in helping firms choose
effective marketing strategies and consumers make appropriate consumption decisions. In …

While past research has suggested that consumers have fundamentally different responses
to thinking about money versus time, the current work clarifies an important nuance in terms …

Purpose This study aims to examine the perception and preference of parents for their
children using mobile devices to read. The pros and cons of electronic books and print …

Climate change must not be forgotten in the conceptualization of the circular economy and
ought to be functionally incorporated and inspire its rationale. The call for the efficient use of …

The idea of money reminds consumers of personal strength and resources. Such cues have
been found to increase the level of mental construal. Consequently, it was hypothesized and …

Purpose–Customers often think that innovations, such as self-service technologies (SSTs),
are introduced by service providers to cut costs rather than extend customer service levels …

Consumers often gain extra free time unexpectedly. Given the increasing time pressure that
consumers experience in their daily lives, it is important to understand how they spend …

We investigate how the confluence of technologies can lead to radical innovation, thus
creating opportunities at the firm and industry levels. To do so, we conduct a detailed …