Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
Digital marketing communication, that is, communication through digital or electronic media
among businesses and consumers, is growing rapidly, especially during the COVID-19 era …
among businesses and consumers, is growing rapidly, especially during the COVID-19 era …
Engineering social change using social norms: Lessons from the study of collective action
D Prentice, EL Paluck - Current Opinion in Psychology, 2020 - Elsevier
Highlights•To engineer broader social change, norm interventions should attend to
collective action research.•Current social-norm interventions target individuals and do not …
collective action research.•Current social-norm interventions target individuals and do not …
How online word‐of‐mouth impacts receivers
SG Moore, KC Lafreniere - Consumer Psychology Review, 2020 - Wiley Online Library
Online word‐of‐mouth (WOM) can impact consumers' product evaluations, purchase
intentions, and choices—but when does it do so? How do those receiving WOM know …
intentions, and choices—but when does it do so? How do those receiving WOM know …
Let's face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
T Maiberger, D Schindler… - Journal of the Academy of …, 2024 - Springer
Facial emojis have increasingly permeated electronic word of mouth (eWOM), but the
persuasive consequences of this phenomenon remain unclear. Drawing on emotions as …
persuasive consequences of this phenomenon remain unclear. Drawing on emotions as …
Paralanguage classifier (PARA): An algorithm for automatic coding of paralinguistic nonverbal parts of speech in text
Brands and consumers alike have become creators and distributors of digital words, thus
generating increasing interest in insights to be gained from text-based content. This work …
generating increasing interest in insights to be gained from text-based content. This work …
How verb tense shapes persuasion
When sharing information and opinions about products, services, and experiences,
communicators often use either past or present tense (eg,“That restaurant was great” or …
communicators often use either past or present tense (eg,“That restaurant was great” or …
Sensing the virus. How social capital enhances hoteliers' ability to cope with COVID-19
In this study, we propose a broad conceptual model that incorporates social capital
dimensions and problem-solving routines to understand the determinants behind hotel …
dimensions and problem-solving routines to understand the determinants behind hotel …
The “idea advantage”: How content sharing strategies impact engagement in online learning platforms
In recent years, online learning platforms (eg, Coursera, edX) have experienced massive
growth and have reached nearly 200 million learners. Although their reach is quite large, the …
growth and have reached nearly 200 million learners. Although their reach is quite large, the …
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding
This research examines the influence of backers' social networks on their backing behavior
using data from a large social networking site and a reward-based crowdfunding platform …
using data from a large social networking site and a reward-based crowdfunding platform …
Envy or conformity? An empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games
Peer influence is considered an important element in shaping an individual's consumption
decisions. Prior studies have noted the differences between strong-tie and weak-tie …
decisions. Prior studies have noted the differences between strong-tie and weak-tie …