During the last decade, research on new technologies such as virtual reality and augmented
reality in the context of marketing has gained notable attention from the marketing …

Social media has become a norm for retailers seeking to engage actively with consumers.
There is growing evidence that some consumers choose not to engage with social media …

Popularity on YouTube is an important metric for influencers and brands. It is linked to video
relevance, content, and features that attract audience attention and interest. We present and …

This study investigated the antecedent and consequent factors of the non-adoption behavior
of e-commerce, based on the Theory of Planned Behavior (TPB). For the antecedents, this …

Purpose With the usage of social media and Web 2. 0, YouTube channels currently play a
pivotal role in supporting a traveler's destination visit. Travelers create their YouTube …

Purpose This paper examines the moderating effect of religiosity in the theory of reasoned
action (TRA) on intention to comply with the Zakat on employment income (ZEI) …

Purpose The purpose of the study is to explore the suitability of social media influencers
(SMIs) for communicating public health messages via social media platforms. The study …

In the tourism industry, social media have made a huge impact on the way people search for
and share information, and even make decisions about their destination. Since tourism …

Purpose The purpose of this paper is to explore the tourists' perception of smart tourism with
the application of virtual reality and design a framework of smart tourism with elements of VR …

Electronic word-of-mouth (eWOM) has become as one of the most influential marketing tools
in social media. The purposefulness of this study is to investigate the relationship between …